5 UI/UX Lessons from Jasper AI Landing Page - Jasper UI Breakdown

Jasper
JasperMarketing Landing Page
Marketing Landing Page
UX WritingConversion

Audience-focused headline

The headline "AI built for marketers" instantly filters and attracts the right audience. This makes conversions more meaningful because only the users who can benefit will move forward.

Audience-focused headline
Hick's Law

Clear primary and secondary CTAs

Two distinct actions, "Start Free Trial" and "Get A Demo" keep the decision path simple. By limiting options, users can confidently pick the one that best matches their intent without friction.

Clear primary and secondary CTAs
Real-World MatchSocial Proof

Human trust with proof

The smiling face combined with a bold KPI like "+67% organic traffic" builds instant credibility. Real people plus tangible results create an emotional and rational trust signal.

Human trust with proof
Notification

Subtle feature announcement

The "New! Introducing the new Jasper" banner is highlighted in a small, green box above the headline. It informs users of updates without pulling attention away from the main message, striking the right balance.

Subtle feature announcement
MinimalismWhitespace

Spacious, clean layout

Generous white space around sections makes the interface feel light and digestible. This reduces cognitive load, ensures focus on key actions, and appeals to a broad audience with different goals.

Spacious, clean layout
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