5 UI/UX Lessons from Contra’s Landing Page - Contra UI Breakdown
Two clear entry points for two user types
The “Hire” and “Get Hired” tabs smartly split the journey for clients and independents right from the start. This helps both user types find relevance without confusion or extra clicks.
Clarity through purposeful messaging
The headline “A new way to work” and its short supporting text communicate the platform’s essence in seconds. Users instantly grasp what Contra is about without reading lengthy descriptions.
Search that doubles as a conversion driver
The search bar invites exploration with inclusive copy like “What do you need help with?” while the CTA “Browse 1M+ independents” highlights scale and acts as an instant action trigger.
Trust through curated showcase content
The “Projects we love” section builds credibility by highlighting real, high-quality work. It’s part social proof, part inspiration, showing users the standard of talent available on the platform.
Whitespace that guides focus and calm
Generous spacing and minimal color usage make the layout breathable and distraction-free. It directs attention to key actions and messages, creating a confident and premium feel.
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