Starbucks Rewards App: 5 Advanced UI/UX Lessons - Starbucks UI Breakdown
Progress stepper creates clear motivation
The stepper clearly communicates how many stars are needed for each reward milestone. This transparency gamifies progress, motivating users to keep engaging until they unlock the next tier.
Offer cards balance delight and clarity
The bonus stars card uses illustration, concise text, and a prominent CTA. It makes the offer inviting yet easy to scan, lowering friction for users to start collecting rewards.
Smart information hierarchy reduces overload
Details about rewards are tucked under expandable options instead of being displayed upfront. This choice prevents clutter while still keeping deeper information accessible when needed.
Personalized greeting builds emotional connection
The greeting “It’s your season, [name]” feels warm and contextual rather than generic. Adding small seasonal elements like the leaf icon makes the experience feel timely and human.
Flexible redemption increases usability
Two redemption paths are available: an online “Redeem” button and a “Scan in store” option, ensuring users can engage in the way that best fits their context. This flexibility strengthens the perceived value of the rewards system.
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