GrabUnlimited Subscription Screen UX Breakdown - Grab UI Breakdown
Benefit hierarchy designed for scannability
Each benefit is shown with a bold, concise title, a smaller description, and a consistent playful illustration. This predictable pattern reduces cognitive load and makes it easy for users to skim and instantly grasp value.
Trust through transparent trial details
The card highlighting the free trial terms (notification before trial ends and cancel anytime) directly addresses user concerns. By making cancellation frictionless and transparent, it builds trust and motivates users to try.
Inline reassurance with FAQ section
Placing “Frequently asked questions” directly below benefits and trial details anticipates doubts. Users don’t have to leave the screen to clarify concerns, which reduces drop-off and supports decision-making in the same flow.
Sticky bottom bar for decision visibility
The always-visible bottom bar shows the exact cost (free for 1 month, then $4.99/month) alongside the CTA button. This combination of transparency and persistent action keeps the path to conversion clear and low-friction.
Flow of content that mirrors decision psychology
The layout moves from highlighting benefits, to removing risk with trial and cancellation details, to addressing doubts with FAQs, and finally to a clear CTA. This structured narrative mirrors how users evaluate a purchase, making conversion more natural.
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