Amazon Cart UX Breakdown – Turning Empty States Into Value - Amazon UI Breakdown
Smart Empty Cart Strategy
Instead of leaving the cart empty, Amazon uses it to re-engage the user by showing saved items and frequently purchased products. This turns a missed opportunity into a chance to convert.
Resuming Where You Left Off
The “Pick up where you left off” section helps users easily jump back into their journey. It reduces effort and encourages users to complete what they started.
Offers Placed at the Right Time
The PayNow offer is shown right before checkout, just when users are ready to buy. It’s a smart way to nudge them with savings when it matters most.
Easy-to-Scan Product Cards
Each product card is clean and intuitive, with a big image, clear pricing, and delivery info stacked neatly. This layout makes it easy to browse and decide quickly.
Personalization Builds Trust
Greeting the user by name and showing their delivery address adds a personal, secure feel. These small touches help make the experience feel tailored and reliable.
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