Grubhub UX Breakdown – Bundling Services Without Clutter - Grubhub UI Breakdown

Grubhub
GrubhubOffers & Subscription
Offers & Subscription
GamificationCall to Action (CTA)

Drive Engagement with Incentives

"Get $10" uses a clear call-to-action with a monetary incentive, driving immediate user action by suggesting a time-sensitive opportunity.

Drive Engagement with Incentives
OnboardingCall to Action (CTA)

Simplify Subscription Onboarding

"Try free" button with a bold yellow design reduces friction for trial sign-ups, encouraging exploration of premium features with a low-commitment entry point.

Simplify Subscription Onboarding
PersonalizationGamification

Personalize Reward Relevance

"Restaurant Rewards" section tailors offers to user behavior, enhancing perceived value and engagement in loyalty-driven interfaces.

Personalize Reward Relevance
ConsistencyDelight

Icon-Forward Grid Scanning

Curated offers use bold, consistent icons and concise labels in a 2×2 grid, making it easy to eyeball categories at a glance.

Icon-Forward Grid Scanning
Visual HierarchyStorytelling

Boost Appeal with Contextual Imagery

"All Offers" section’s burger image draws attention to food options, creating an emotional pull and reinforcing the app’s purpose, a strategy that elevates visual storytelling in product showcases.

Boost Appeal with Contextual Imagery
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