Uber Eats UI: 5 UX Lessons from McDonald’s Menu - Uber Eats UI Breakdown
Clear brand and trust signals upfront
The top section instantly establishes brand recognition with the McDonald’s name, rating, review count, and Uber One eligibility in a distinct gold color. This reduces decision friction by combining trust (reviews), value (Uber One), and identity (brand) at first glance.
Prioritized actions with balanced hierarchy
The Delivery / Pick-up toggle is most prominent since it defines the core action. Secondary actions like Group order are still visible but less emphasized. Uncommon utilities such as search, favorite, and more are tucked into icons at the top, avoiding clutter while maintaining accessibility.
Contextual menu organization with time awareness
Tabs for Breakfast, Lunch, and Dinner are clearly separated with time ranges, which helps users quickly understand availability. This prevents user frustration by aligning expectations, no need to guess what’s orderable at a given time.
Decision shortcuts through social proof
The Featured items section uses ranking labels like “#1 most liked” to guide users toward popular choices. This leverages social proof to simplify decision-making, which is especially useful for new or undecided customers.
Clean, scannable item cards with layered information
Each food card balances visual (image), functional (price), and nutritional (calories) data with hierarchy. The photo grabs attention first, the price comes next for decision-making, and calories are secondary for informed choices. This structure makes the list easy to scan and reduces cognitive load.
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