Fey Dashboard UX: Lessons in Clarity and Personalization - Fey UI Breakdown

Fey
FeyStock Market Dashboard
Stock Market Dashboard
UX Writing

Contextual headline with sentiment value

Instead of a generic greeting, the headline tells users the market sentiment right away. Neutral sentiment is displayed with a neutral tone, while bullish and bearish states use green and red for instant recognition.

Contextual headline with sentiment value
Clarity

High-level industry breakdown with visual intensity

Industries are listed with percentage changes alongside subtle bar visualizations. This gives both a detailed and quick glance view of sector strength and weakness, reducing cognitive effort.

High-level industry breakdown with visual intensity
Information Architecture

Balanced split layout for dual focus

The left panel prioritizes live market data, while the right stream surfaces news and updates. This separation supports multitasking without overwhelming the user.

Balanced split layout for dual focus
Personalization

Personalized insights inside news cards

The earnings call card highlights 4 upcoming events, and also highlights one from the user’s watchlist. This personal touch increases relevance and makes the feed actionable.

Personalized insights inside news cards
Minimalism

Minimalist design for clarity over decoration

The spacious layout, dark theme, and restrained color use ensure focus remains on insights, not UI elements. This makes the experience clean and trustworthy.

Minimalist design for clarity over decoration
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