Loom Video Publishing UI: 5 Advanced UX Lessons - Loom UI Breakdown

Loom
LoomVideo Publishing Settings
Video Publishing Settings
Error Prevention

Viewer experience and editor controls separated

The layout mirrors the real viewer experience on the left, while editing and ownership controls live on the right. This separation helps creators make changes with confidence, knowing exactly how viewers will see the final output.

Viewer experience and editor controls separated
Delight

AI capabilities are visually elevated

AI actions are grouped in a dedicated section with distinct styling. This makes the value of AI immediately visible and positions it as an assistive layer rather than just another feature in a long list.

AI capabilities are visually elevated
Visual Hierarchy

Secondary actions are structured for fast recognition

Editing tools are grouped into consistent list items with icons, titles, and short descriptions. This reduces learning time and allows users to scan, choose, and act without needing exploration.

Secondary actions are structured for fast recognition
Information Architecture

Settings are chunked into focused modes

Admin controls like Edit, Activity, Transcript, and Views are separated into top-level tabs. This prevents overload and lets users focus on one intent at a time instead of scrolling through dense panels.

Settings are chunked into focused modes
Call to Action (CTA)

Sharing is optimized for different user mental models

The primary Share CTA supports both workflows. Users can invite people directly or copy a link instantly. One action supports multiple intents without extra decision steps.

Sharing is optimized for different user mental models
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